The short answer: yes. Firestarter Funnels runs on HighLevel's engine, the same enterprise-grade infrastructure behind many marketing platforms. What we add on top is everything that makes it work for a personal brand: templates designed for how you sell, a private onboarding, live tech hours, 24/7 human support, and an in-house team that can build it with you.
People ask this a lot, and I'd rather answer it plainly than have you wonder. Here's what it means in practice.
What HighLevel is
HighLevel is a powerful marketing and CRM engine: funnels, websites, email and text, calendars, pipelines, courses, payments and automations, all sharing one contact record. Agencies and software companies use it as the foundation for their own platforms. It's built to be flexible, which also means a new account starts as a blank canvas with a lot of settings.
Why we built on it instead of from scratch
Building that kind of infrastructure from scratch takes years and a large engineering team, and you'd be waiting on features that already exist. We chose to put our energy where it matters most for personal brands: how the platform is set up, what it ships with, and who's beside you when you use it.
What you get on top of the engine
- Templates built for personal brands. A personal brand page, lead magnet opt-in, webinar, book-a-call, sales page and checkout, with new templates every month (see templates).
- A private 1:1 onboarding. We log in with you on Zoom and walk you through the platform, so you know your way around before you build.
- Live tech hours, five days a week. Bring a question or a half-built page to a live Zoom with our team and leave with it working.
- 24/7 human support by chat and email, plus a private community and quick-start trainings.
- One team for what comes next. When you'd rather hand it off, the same in-house team builds brands, websites, funnels and paid ads on the same platform (see the ecosystem).
- Simple pricing. One plan, $147 a month or $1,470 a year, locked for life, with email and text billed by what you send.
What stays the same, and what's different
The engine is the same, so the core features work the way they do anywhere else built on it: funnels, websites, CRM, calendars, email and text, courses, payments and automations. What's different is how you start and who's with you. Instead of a blank account, you start with templates and a walkthrough. Instead of a ticket queue, you have live tech hours and people on chat. And instead of hiring outside help when you want something built, the same team that supports the platform can build it.
Your contacts and content are yours. You can export your contacts at any time.
Do I need an agency to use HighLevel?
You don't, but the setup is where most people stall. A raw account asks you to configure your domain, email sending, calendars, payments and automations yourself. That's exactly the part our onboarding, live tech hours and optional White Glove Setup cover.
I'm already on HighLevel or another white-label. Can I move?
Yes. Because it's the same engine, nothing about how the software works changes, and moving is often simpler than people expect. Move to Firestarter is included with every plan, and if you'd like to see it mapped for your account, book a free call. For a side-by-side look, see our GoHighLevel comparison.
HighLevel is a trademark of its owner. Firestarter Funnels is an independent platform built on HighLevel's engine.