Everything your business runs on, finally in one place.
Firestarter Funnels is the operating system for your personal brand business: website, funnels, email, booking, courses, payments, and automations on one platform, with real people to call when you're stuck. One login instead of ten. One monthly price instead of a stack of them.
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“The software I recommend to everyone.”Michelle Cunningham · 40,000+ student community
You're ready to grow. The tech keeps slowing you down.
You know systems are the difference between a business that runs and a business that runs you. Building them shouldn't be the hard part.
Too many tools that don't talk to each other.
A website here, an email tool there, a scheduler, a course platform, a checkout, and a spreadsheet holding it all together. None of it syncs, scales, or supports the vision you actually have.
More time troubleshooting than building.
Every launch turns into a week of connecting things, and every "quick fix" costs an evening. Your best hours go to the backend instead of the people you're here to serve.
Tech that feels like an obstacle, not a support system.
You didn't start this business to become your own tech department. You want infrastructure that quietly works underneath you, so you can stay focused on your zone of genius.
“As an entrepreneur with more than fifteen years running businesses online and off, I've been exactly where you are: eight disconnected tools, a backend that felt like a patchwork, and more time spent troubleshooting than building. That's why my team created Firestarter Funnels: to take the overwhelm off the table and give you the scalable, brand-aligned infrastructure you need to grow.”
Willa Kammerer · Founder, FirestarterMost people we meet are paying for five to ten tools that almost work together. Firestarter Funnels is the one place they all fold into, so you stop being the glue.
Everything working together, as it should.
Funnels, website, automations, and client experience, fully integrated to support how you build, sell, and scale.
Everything you need in one platform.
No more juggling five-plus tools. Your funnels, website, email, CRM, booking, courses, payments, and automations live together and talk to each other on their own, so a lead who books a call is already tagged, followed up, and in your pipeline without you lifting a finger.
You're never left to figure it out alone.
This is tech, but it's supported tech. A private 1:1 onboarding session on Zoom, live tech hours five days a week, and 24/7 human support. When you're stuck, you bring it to a real person, not a search bar at midnight.
Simple pricing that scales with you.
Unlimited funnels, pages, courses, contacts, and automations for one plan price that never goes up. No hidden fees, no tiers that jump when your list grows. Email and text are billed only for what you actually send.
More than a login. An ecosystem.
Most platforms hand you a login and a PDF of recommended vendors. Firestarter Funnels comes with an in-house team across tech, brand, marketing, strategy, design, and development. From your first freebie to scaling with paid ads, you work with the same people.
A platform and a login.
The strategy, the design, and the copy are still on you. When you're stuck, there's a help article.
A beautiful deliverable, then a handoff.
The brand arrives as a PDF. Building it, connecting it, and keeping it running is someone else's job. Usually yours.
A strategy and a to-do list.
You leave clear on what to build. Building it is still yours to solve, on tools that weren't chosen together.
All of it, in-house.
The platform, the templates, the support team, and the specialists who build brands, websites, funnels, and ads for a living, under one roof. You never get handed a vendor list. You get handed to a person.
Two pathways. Every stage. Your choice, each time.
At every stage, from your first freebie to scaling with paid ads, there are two ways to move: do it yourself, with support, or have it done for you. Same platform, same team, and you can switch between them whenever a stage calls for it.
- 01
Launch your first freebie
With supportThe Lead Magnet template, your 1:1 onboarding, and live tech hours until it's live.
Done for youOur team writes, designs, and builds it.
- 02
Build the funnel and the website
With supportTemplates for every step, wired to your calendar, checkout, and email.
Done for youAuthority Funnels & Websites, designed and built in-house.
- 03
Sharpen the brand
With supportEvery template inherits your brand, so nothing looks borrowed.
Done for youThe Authority Map and Premium Brand Design: positioning, identity, message.
- 04
Keep it running and improving
With support24/7 chat, live tech hours five days a week, a private community.
Done for youTech, design, and strategy help from the same team, by the hour, whenever you need it.
- 05
Scale with paid ads
With supportThe pages and tracking already in place, on one platform.
Done for youActivation: creative, targeting, and day-to-day management of ads on what's already converting.
Start with support and move to done-for-you at any stage, or the other way around. Every done-for-you layer is built by the same FIRESTARTERIX team, on the platform you're already on, so nothing gets rebuilt and nothing gets handed off. See the full ecosystem →
The whole system, not a slice of it.
Seven parts of one platform, sharing one set of contacts, one set of automations, and one login.
Websites & Funnels
Unlimited websites, funnels, landing pages, and blogs from premium templates, with new drops every month.
Explore →Email & Text
Email and text built into your CRM and automations. Pay only for what you send, with a $20 monthly credit included.
Explore →CRM & Pipelines
Unlimited contacts, visual sales pipelines, and one conversations inbox connected to everything else.
Explore →Booking
Unlimited calendars that sync with yours, with reminders and follow-up handled automatically.
Explore →Courses & Communities
Unlimited courses with native video hosting, unlimited students, and member communities.
Explore →Payments & Checkout
Checkouts, order bumps, payment plans, and subscriptions, connected to your processor and your automations.
Explore →Automations
Workflows that follow up for you across email, text, pipelines, courses, and calendars.
Explore →Most software users don't rave about support. Ours can't stop.
The platform is only half of it. The other half is the people who log in with you, answer in minutes, and walk you through the thing that's been stuck for a week.
- Start Strong: your 1:1 onboarding sessionEvery member gets a private session live on Zoom. We log into your dashboard with you and walk you through the platform end to end, so you know your way around before you build.
- Live tech hours, five days a weekBring your question, your roadblock, or your half-built page to a live Zoom with our expert team. Ask, share your screen, and leave with it working.
- 24/7 human supportLive chat and email around the clock, answered by people, plus a searchable knowledge base for the two-minute answers.
From tech-stuck to fully in motion.
“I was doing it all alone on 8 or 9 different platforms. I have moved exponentially faster with Firestarter, like 10 days and made money, and sold for the first time through a webinar. I am so stoked how fast I can go now. I built a funnel last night in 45 minutes.”
“I went from seriously tech-stuck to fully in motion. Their team came in with clarity, creativity, and heart. You won't get support like this anywhere.”
Tanya M.TV host & presence coach“Firestarter Funnels is really the platform I needed. I'd wasted time and money to get here, but I know I'm now in the right place to make an impact.”
Kim L.Firestarter Funnels member“I'm blown away. With a creative background, it's so refreshing to see a platform that's aesthetically pleasing and easy to maneuver. It also has all the functions, and then some, that I was looking for.”
Beecher L.Firestarter Funnels member“I signed up for one month, but I am going all in. I'm transitioning from another platform and I now know I'm making the right move. The templates themselves are priceless.”
Michelle U.Firestarter Funnels member
1:00Tanya MemmeFrom tech-stuck to in motion
0:45Kim Logan“The platform I needed”
0:51JoanneFinally in one place
1:52Michelle CunninghamWhy she recommends Firestarter Funnels
“I run an online community of over 40,000 students, and I'm watching my students create funnels and launch their dreams infinitely faster than ever before thanks to Firestarter Funnels. This is the software I recommend to everyone.”
Michelle CunninghamCreator · 40,000+ student community
The people who make it real.
Not a help desk and a stack of tools. A full in-house team across operations, client success, strategy, copy and ads, design, tech and development, social media strategy, and production, building alongside you.
Brand-led. AI-accelerated. Human at every turn. We build with the most advanced AI in the industry to move faster on the parts that used to take weeks, and strategy, story, and taste stay human.
Three ways to run your business. One that runs itself.
We don't think other tools are bad. We think a personal brand deserves a system built for the way it actually sells, with people behind it.
Swipe to compare →
| What you're weighing | Piecing tools together | Typical all-in-one software | Firestarter Funnels |
|---|---|---|---|
| Monthly cost | $200–$500+ across 5–10 subscriptions | $150–$400+, tiers rise as your list grows | $147/month, one price locked for life |
| Tools that talk to each other | Only with connectors you maintain | Mostly | Natively, in one login |
| Templates built for personal brands | Generic, per tool | Generic | Personal brand site, lead magnet, webinar, book-a-call, checkout, and new drops monthly |
| A real team behind you | Ten help desks | Ticket queue or chatbot | 1:1 onboarding, live tech hours 5 days a week, 24/7 human chat |
| Email & text billing | Separate subscriptions | Contact-count tiers | Pay only for what you send, plus a $20 monthly credit |
| Room to grow | Add another tool | Upgrade the tier | Unlimited everything, two business accounts, unlimited team members |
| Done-for-you when you want it | Find a freelancer | Find an agency | The Firestarter team builds brands, sites, and funnels on the same platform |
Cost ranges for the other columns are typical published prices for a comparable set of tools and vary by provider.
Same engine as the rest. Built around you.
Firestarter Funnels runs on HighLevel's engine, like many platforms do. What sits on top of it is the difference: templates for how personal brands sell, a team you can reach, and a done-for-you path from the same people. Here's the honest comparison.
| What you're weighing | A typical white-label | Firestarter Funnels |
|---|---|---|
| Who it's built around | The agency first, then its clients | You, a personal brand, directly |
| Onboarding | Setup, or a video library | A private 1:1 session on Zoom, we log in with you |
| Templates | Generic snapshots, whatever was loaded | Personal brand site · lead magnet · webinar · book-a-call · checkout · course, new drops monthly |
| When you're stuck | A ticket, or the agency's bandwidth | Live tech hours on Zoom 5 days a week + 24/7 human chat |
| Done-for-you when you want it | Find someone | An in-house team builds brands, sites, funnels, and paid ads on the same platform |
| A second business | Extra account, extra fee | Two business accounts included |
| Moving over | On you | Move to Firestarter, guided and included; White Glove Setup if you'd rather we do it |
| Your rate | Varies | $147/month, locked for life |
HighLevel is a trademark of its owner. "A typical white-label" describes the category in general terms, not any specific company.
You're not handed a login and left alone.
You're in within a minute
Your account and both business hubs are created on the spot. Your welcome email has everything you need to log in and start exploring the templates.
Book your onboarding session
A live Zoom where we log in with you and walk you through the platform end to end, privately, 1:1.
Launch your first page, with help
Pick a template, drop in your words, and bring any question to live tech hours five days a week. Most members have their first funnel live within the first couple of weeks.
Step into your next-level brand and business with us.
One plan. One price, locked for life. No hidden fees, no confusing tiers. Go annual and get two months free.
For the coach, consultant, expert, or founder who wants the whole system, a private onboarding, and room for a second business.
Most flexible. Cancel anytime.
Start Building My System- Private 1:1 onboarding session, live on Zoom
- Unlimited contacts, calendars, websites, funnels & blogs
- Unlimited courses, communities, students, automations & domains
- Unlimited team members & designs
- Premium funnel & automation templates, new drops every month
- Facebook Messenger & Instagram DM integration
- Pay-as-you-go messaging (text, email, phone, AI), only for what you send
- 24/7 personal support by email + live chat · live tech hours 5 days a week · private community
For agencies and high-growth businesses that need multiple sub-accounts, deeper support, and tailored infrastructure.
Built around your needs, never one-size-fits-all.
Book a Strategy Call- Multiple sub-accounts for clients or internal operations
- Preferred enterprise rates
- Custom design & development options
- Advanced automation & systems architecture
- Dedicated strategy & implementation support
Your price never goes up.
Your rate and plan terms are locked in at the price you join at, for the life of your plan. We will never raise your pricing or change your terms; the only time it changes is if you choose to upgrade. Plainly: no refunds, and you can cancel anytime from inside your account.
Pay only for what you use.
While other platforms charge in contact tiers, Firestarter Funnels bills email and text by what you actually send: about $1 per 1,000 emails and about 4¢ per text. Send as much or as little as your business needs, knowing exactly what you're paying for.
The first $20 every month is on us, which covers up to 20,000 emails or about 500 texts. For most members, that's a meaningful share of their monthly usage.
Optional premium services
| $0.001 per email · $1 per 1,000 | |
| Text (per 160-character segment) | $0.04 |
| Business phone number | $10–$15 / month |
| Phone registration (one-time) | $25–$80 |
| Email verification | $0.0125 per new address |
| Premium workflow triggers | $0.03 per execution |
| AI apps & tools | $10.55 per 1M tokens (~750,000 words) |
All services are optional and drawn from a wallet you control. You only pay for what you use.
Book a free call with our team.
Want a personalized walkthrough of the platform, or help choosing the right plan? We'll explore how Firestarter Funnels can work for your business, whether you're launching your first funnel or ready to move everything into one place.
- See the platform in action
- Get strategic guidance on setup and features
- Ask anything about your use case and goals
“The tech isn't the point. You are. Stay focused on what you do best, and let the system underneath finally support it.”Willa Kammerer · Founder, Firestarter · 15+ years building brands
We've got answers.
What is Firestarter Funnels?
Firestarter Funnels is an all-in-one platform for personal brand businesses. It replaces the separate tools most coaches, consultants, and experts pay for: website builder, funnel builder, email and text marketing, CRM, booking calendars, courses and communities, payments, and automations. Everything lives in one login, and a real team supports you with 1:1 onboarding, live tech hours on Zoom five days a week, and 24/7 chat.
Who is Firestarter Funnels for?
Coaches, consultants, course creators, speakers, authors, and founders who sell their expertise online and want their website, funnels, email, booking, courses, and client experience working together in one place, without becoming their own tech department.
How much does Firestarter Funnels cost?
The Signature Plan is $147 per month or $1,470 per year, and includes unlimited everything, a private 1:1 onboarding session, a $20 monthly usage credit, unlimited team members, and two business accounts. The annual plan gets two months free plus a custom domain free for a year. Enterprise pricing is custom for agencies and multi-account businesses.
Are there any additional costs beyond the plan?
Your plan includes the platform, templates, support, and onboarding. Email and text messages are pay-as-you-go so you only pay for what you actually send: about $1 per 1,000 emails and about 4¢ per text segment. Your plan includes a $20 monthly credit toward that usage, which covers up to 20,000 emails or about 500 texts a month. Optional premium services like a business phone number are available if you want them.
Will my plan price ever change?
No. Your monthly rate and plan terms are locked in at the price you sign up for. We will never raise your pricing or change the terms of your subscription; you're grandfathered in for the life of your plan. The only time your pricing changes is if you choose to upgrade or modify your plan yourself.
What is the $20 monthly credit?
Every Signature Plan account receives a $20 credit each month, automatically applied toward pay-as-you-go email, texting, and premium features. For many members it covers a meaningful portion of their monthly usage. The credit does not roll over from month to month.
How do the two business accounts on the Signature Plan work?
Signature gives you two sub-accounts on one shared subscription. Your $147/month plan and your usage credit are shared across both, but each sub-account is its own self-contained business hub with separate contacts, email lists, automations, client billing, and brand setup. Use the second one for a second business, a side project, or a client.
I'm not technical. Will I actually be able to use this?
That's exactly who it's built for. This is tech, but supported tech. You get a private 1:1 onboarding session on Zoom, live tech support hours on Zoom with our expert team five days a week, 24/7 chat support, and a searchable help center. When you're stuck, you bring it to a real person who walks you through it.
I'm on another platform. Can I move over?
Yes. Most members come from a stack of separate tools or another all-in-one platform. Move to Firestarter is included with your plan: your onboarding session walks you through the platform, live tech hours five days a week walk you through each step of the move, and the migration guide gives you the order that keeps everything running. Or add White Glove Setup ($197, one-time) and the team connects your domain, email, calendar, payments, and social accounts and imports your contacts for you.
Can I cancel? Are there refunds?
You can cancel anytime from inside your account. There are no refunds, because you get immediate access to the platform, templates, trainings, and the team the moment you join. Monthly is the most flexible: cancel and you simply aren't billed again. Annual can be canceled too, but the year you've paid for isn't refunded.
How much do texting, email, and the AI tools cost?
Email is billed at $0.001 per email, or $1 for every 1,000 sent. Text messages are billed per 160-character segment at about 4¢. The built-in AI tools are optional and billed at $10.55 per 1,000,000 tokens (roughly 750,000 words: enough to draft hundreds of emails or dozens of long-form posts) from a wallet you control and top up whenever you like. Nothing runs without funds you've added, and you only ever pay for what you use.
Is Firestarter Funnels just software?
No. The platform is the foundation, and it comes with an in-house team across tech, brand, marketing, strategy, design, and development. Support is built in (1:1 onboarding, live tech hours five days a week, 24/7 human chat), and when you want something built for you, the same team designs and builds brands, websites, funnels, and paid ads on the platform you're already on. We never hand you a PDF of recommended vendors.
Is Firestarter Funnels built on HighLevel?
Yes. Firestarter Funnels runs on HighLevel's engine, the same enterprise-grade infrastructure behind many marketing platforms. Building that from scratch would take years; instead we put our energy into what sits on top of it: templates designed for personal brands, a private 1:1 onboarding session, live tech hours five days a week, 24/7 human support, and an in-house team that builds brands, websites, funnels, and paid ads on it. Same engine, a very different experience.
How is Firestarter Funnels different from other all-in-one platforms?
Three things. It's designed for personal brands, so the templates are built for the way coaches, consultants, and experts actually sell: personal brand sites, lead magnets, webinars, book-a-call pages, and checkouts. It comes with a real team: a private 1:1 onboarding session, live tech hours on Zoom five days a week, and 24/7 human support. And the pricing is simple: one plan price locked for life, with email and text billed only for what you send instead of tiers that jump as your list grows.
Three ways in. One system.
“I want a platform I can use from day one.”
You have an offer, or you're building one, and you're done stitching tools together. Start on Firestarter Funnels, get your bearings in your 1:1 onboarding, launch your first freebie with live tech hours, and grow from there.
See the Plan“I'd rather have it built for me.”
You're clear on who you serve and your time belongs on your impact, not on DIY. The in-house team designs and builds your brand, website, funnel, and ads on the same platform.
Book a Free Call“I'm on another platform and want to move.”
Coming from Kajabi, ClickFunnels, Kartra, a website builder, a course platform, or an email tool? Here's a fair look at what changes and what the move involves.
Compare Your PlatformSimplify, save, and scale with Firestarter Funnels.
All the tools you need to grow, in one simple plan, with a team that has your back. Action creates clarity. The next step is one click.