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What is Firestarter Funnels?
Firestarter Funnels is an all-in-one platform for personal brand businesses. It replaces the separate tools most coaches, consultants, and experts pay for: website builder, funnel builder, email and text marketing, CRM, booking calendars, courses and communities, payments, and automations. Everything lives in one login, and a real team supports you with 1:1 onboarding, live tech hours on Zoom five days a week, and 24/7 chat.
Who is Firestarter Funnels for?
Coaches, consultants, course creators, speakers, authors, and founders who sell their expertise online and want their website, funnels, email, booking, courses, and client experience working together in one place, without becoming their own tech department.
How much does Firestarter Funnels cost?
The Signature Plan is $147 per month or $1,470 per year, and includes unlimited everything, a private 1:1 onboarding session, a $20 monthly usage credit, unlimited team members, and two business accounts. The annual plan gets two months free plus a custom domain free for a year. Enterprise pricing is custom for agencies and multi-account businesses.
Are there any additional costs beyond the plan?
Your plan includes the platform, templates, support, and onboarding. Email and text messages are pay-as-you-go so you only pay for what you actually send: about $1 per 1,000 emails and about 4¢ per text segment. Your plan includes a $20 monthly credit toward that usage, which covers up to 20,000 emails or about 500 texts a month. Optional premium services like a business phone number are available if you want them.
Will my plan price ever change?
No. Your monthly rate and plan terms are locked in at the price you sign up for. We will never raise your pricing or change the terms of your subscription; you're grandfathered in for the life of your plan. The only time your pricing changes is if you choose to upgrade or modify your plan yourself.
What is the $20 monthly credit?
Every Signature Plan account receives a $20 credit each month, automatically applied toward pay-as-you-go email, texting, and premium features. For many members it covers a meaningful portion of their monthly usage. The credit does not roll over from month to month.
How do the two business accounts on the Signature Plan work?
Signature gives you two sub-accounts on one shared subscription. Your $147/month plan and your usage credit are shared across both, but each sub-account is its own self-contained business hub with separate contacts, email lists, automations, client billing, and brand setup. Use the second one for a second business, a side project, or a client.
I'm not technical. Will I actually be able to use this?
That's exactly who it's built for. This is tech, but supported tech. You get a private 1:1 onboarding session on Zoom, live tech support hours on Zoom with our expert team five days a week, 24/7 chat support, and a searchable help center. When you're stuck, you bring it to a real person who walks you through it.
I'm on another platform. Can I move over?
Yes. Most members come from a stack of separate tools or another all-in-one platform. Move to Firestarter is included with your plan: your onboarding session walks you through the platform, live tech hours five days a week walk you through each step of the move, and the migration guide gives you the order that keeps everything running. Or add White Glove Setup ($197, one-time) and the team connects your domain, email, calendar, payments, and social accounts and imports your contacts for you.
Can I cancel? Are there refunds?
You can cancel anytime from inside your account. There are no refunds, because you get immediate access to the platform, templates, trainings, and the team the moment you join. Monthly is the most flexible: cancel and you simply aren't billed again. Annual can be canceled too, but the year you've paid for isn't refunded.
How much do texting, email, and the AI tools cost?
Email is billed at $0.001 per email, or $1 for every 1,000 sent. Text messages are billed per 160-character segment at about 4¢. The built-in AI tools are optional and billed at $10.55 per 1,000,000 tokens (roughly 750,000 words: enough to draft hundreds of emails or dozens of long-form posts) from a wallet you control and top up whenever you like. Nothing runs without funds you've added, and you only ever pay for what you use.
Is Firestarter Funnels just software?
No. The platform is the foundation, and it comes with an in-house team across tech, brand, marketing, strategy, design, and development. Support is built in (1:1 onboarding, live tech hours five days a week, 24/7 human chat), and when you want something built for you, the same team designs and builds brands, websites, funnels, and paid ads on the platform you're already on. We never hand you a PDF of recommended vendors.
Is Firestarter Funnels built on HighLevel?
Yes. Firestarter Funnels runs on HighLevel's engine, the same enterprise-grade infrastructure behind many marketing platforms. Building that from scratch would take years; instead we put our energy into what sits on top of it: templates designed for personal brands, a private 1:1 onboarding session, live tech hours five days a week, 24/7 human support, and an in-house team that builds brands, websites, funnels, and paid ads on it. Same engine, a very different experience.
How is Firestarter Funnels different from other all-in-one platforms?
Three things. It's designed for personal brands, so the templates are built for the way coaches, consultants, and experts actually sell: personal brand sites, lead magnets, webinars, book-a-call pages, and checkouts. It comes with a real team: a private 1:1 onboarding session, live tech hours on Zoom five days a week, and 24/7 human support. And the pricing is simple: one plan price locked for life, with email and text billed only for what you send instead of tiers that jump as your list grows.
What is the difference between FIRESTARTERIX and Firestarter Funnels?
FIRESTARTERIX is the company: the in-house strategy, brand, website, funnel, and ads team founded by Willa Kammerer in 2014. Firestarter Funnels is the platform that team built and supports: the all-in-one software your website, funnels, email, booking, courses, payments, and automations run on. Think of FIRESTARTERIX as the team and Firestarter Funnels as the foundation everything is built on.
I already have a website. Do I have to move it?
No. Keep it if it's working. Many members start by running their funnels, email, booking, and courses on Firestarter Funnels and connecting forms and calendars to their existing site, then move the site when they're ready. Even replacing one or two separate tools is worth it.
Which payment processors can I connect?
Stripe, PayPal, and Square. Connect one yourself with live tech hours, or White Glove Setup does it for you.
Can I run more than one business on it?
Yes. The Signature Plan includes two business accounts on one subscription, each with its own contacts, email lists, automations, client billing, and branding.
What does the 1:1 onboarding session cover?
A private session live on Zoom. We log into your dashboard with you and walk you through the platform end to end: how each part works and how it fits your business. You leave knowing your way around, and live tech hours pick up from there.
When are live tech hours?
Live tech support hours run on Zoom with our expert team five days a week. Bring your question, your roadblock, or your half-built page; share your screen; and leave with it working. Times are posted inside your account.
Is the 24/7 support a real person?
Yes. Live chat and email are answered by people, around the clock, plus a searchable knowledge base for the two-minute answers.
What is White Glove Setup?
A one-time $197 service where the team connects your domain, email, calendar, payments (Stripe, PayPal, Square), and social accounts, and imports your contacts, so you start building on day one. Most people moving from another platform add it.
Can you build it for me?
Yes. The same team behind the platform builds brands, websites, and funnels done-for-you through FIRESTARTERIX. Book a free call and we'll map the right path, from a single funnel build to the full Authority Stack.
Is Firestarter Funnels an all-in-one platform?
Yes. Websites, funnels, email and text, CRM and pipelines, booking calendars, courses and communities, payments, and automations are one platform with one login and one set of contacts, plus premium templates and a real support team.
How is it different from piecing tools together?
One contact record instead of five; automations that reach every part of the system instead of connectors you maintain; one plan price instead of a stack of subscriptions; and one team to call instead of ten help desks.
How is it different from other all-in-one platforms?
Three things: templates designed for how personal brands sell, a real team (1:1 onboarding, live tech hours five days a week, 24/7 human chat), and simple pricing locked for life with messaging billed only for what you send.
How much does email cost on Firestarter Funnels?
Email is billed by what you send: $0.001 per email, or $1 for every 1,000 sent. There is no contact-count tier. Your plan includes a $20 credit every month, which covers up to 20,000 emails before any usage is billed. Texts are about $0.04 per 160-character segment and draw from the same credit.
So a list of 5,000 costs me what?
Nothing extra unless you send more than 20,000 emails in a month. Five thousand contacts emailed four times is 20,000 emails, which the monthly credit covers. Eight sends a month would be 40,000 emails, about $40, minus the $20 credit, so about $20.
Why don't you show other tools' prices?
Because they change, they vary by tier and promotion, and we'd rather be exact about ours than approximately right about theirs. Most email tools price by how many contacts you store, some cap sends at a multiple of your contact count, and a few charge a flat rate. Put your current bill in the calculator and compare it to a real number.
Is the $20 credit only for email?
It applies to any pay-as-you-go usage: email, text messages, and optional premium features. It does not roll over month to month.
What about deliverability?
Domain authentication and sender setup are covered in live tech hours, or handled for you with White Glove Setup, and email verification is available at $0.0125 per new address to keep your list clean.
Book a free call with our team.
Want a personalized walkthrough of the platform, or help choosing the right plan? We'll explore how Firestarter Funnels can work for your business, whether you're launching your first funnel or ready to move everything into one place.
- See the platform in action
- Get strategic guidance on setup and features
- Ask anything about your use case and goals
“The tech isn't the point. You are. Stay focused on what you do best, and let the system underneath finally support it.”Willa Kammerer · Founder, Firestarter · 15+ years building brands
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