Pay for what you send. Not for how many people you know.
Most email tools charge by contact count, so your bill climbs as your list grows even in months you don't send. Firestarter Funnels bills email at $1 per 1,000 sent, with the first $20 of usage every month on us. Run your own numbers below.
Your list, your sending, your number.
Email $0.001 each · text $0.04 per segment · $20 monthly credit applied first. Nothing here is rounded in our favor.
Your $20 credit covers this month's sending entirely.
Three pricing models. One that doesn't punish growth.
We don't publish other tools' prices; they change and they vary by tier. What doesn't change is the model, and the model is what decides your bill in a year.
Priced by contacts stored
Your bill is set by how many people are on your list, whether or not you email them. Grow the list, cross a tier, pay more. Some tools also cap sends at a multiple of your contact count. The most common model among email platforms.
Flat rate
One price regardless of list size. Simple and predictable, and usually email only, so the funnel, the CRM, the calendar, and the checkout are still separate tools with separate bills.
Priced by what you send
$0.001 per email, $0.04 per text, $20 a month included. Store unlimited contacts. A quiet month costs nothing extra. And email lives inside the same platform as the funnel, the CRM, the calendar, and the checkout, so there is no separate email bill at all.
Coming from ActiveCampaign, Kit, Flodesk, or Mailchimp? Their current plans are on their own pricing pages; put your current bill in the calculator above for a like-for-like number. Product names are trademarks of their respective owners.
What real lists actually cost.
| List size | Sends per contact / month | Emails sent | Email cost | You pay after the $20 credit |
|---|---|---|---|---|
| 1,000 | 8 | 8,000 | $8.00 | $0.00 |
| 2,500 | 8 | 20,000 | $20.00 | $0.00 |
| 5,000 | 4 | 20,000 | $20.00 | $0.00 |
| 5,000 | 8 | 40,000 | $40.00 | $20.00 |
| 10,000 | 8 | 80,000 | $80.00 | $60.00 |
| 25,000 | 8 | 200,000 | $200.00 | $180.00 |
Email only; texts and optional premium services draw from the same credit. Your plan price ($147/month) is separate and never changes.
The questions people actually ask.
How much does email cost on Firestarter Funnels?
Email is billed by what you send: $0.001 per email, or $1 for every 1,000 sent. There is no contact-count tier. Your plan includes a $20 credit every month, which covers up to 20,000 emails before any usage is billed. Texts are about $0.04 per 160-character segment and draw from the same credit.
So a list of 5,000 costs me what?
Nothing extra unless you send more than 20,000 emails in a month. Five thousand contacts emailed four times is 20,000 emails, which the monthly credit covers. Eight sends a month would be 40,000 emails, about $40, minus the $20 credit, so about $20.
Why don't you show other tools' prices?
Because they change, they vary by tier and promotion, and we'd rather be exact about ours than approximately right about theirs. Most email tools price by how many contacts you store, some cap sends at a multiple of your contact count, and a few charge a flat rate. Put your current bill in the calculator and compare it to a real number.
Is the $20 credit only for email?
It applies to any pay-as-you-go usage: email, text messages, and optional premium features. It does not roll over month to month.
What about deliverability?
Domain authentication and sender setup are covered in live tech hours, or handled for you with White Glove Setup, and email verification is available at $0.0125 per new address to keep your list clean.
Unlimited contacts. Pay for what you send.
Start on the platform today, import your list with tags intact, and stop paying for people you're not emailing.