Firestarter Funnels
Simple pricing

One plan. One price, locked for life.

$147 a month, or $1,470 a year with two months free. Unlimited everything, a private 1:1 onboarding session, a $20 monthly usage credit, and two business accounts. No hidden fees, no tiers that jump when your list grows.

The plan

Signature, and Enterprise when you need more.

2 months free
Most popular · Best value
Signature

For the coach, consultant, expert, or founder who wants the whole system, a private onboarding, and room for a second business.

$147/month

Most flexible. Cancel anytime.

Start Building My System
Everything included
  • Private 1:1 onboarding session, live on Zoom
  • Unlimited contacts, calendars, websites, funnels & blogs
  • Unlimited courses, communities, students, automations & domains
  • Unlimited team members & designs
  • Premium funnel & automation templates, new drops every month
  • Facebook Messenger & Instagram DM integration
  • Pay-as-you-go messaging (text, email, phone, AI), only for what you send
  • 24/7 personal support by email + live chat · live tech hours 5 days a week · private community
Included in your planA $20 monthly credit toward email, texting & premium features (up to 20,000 emails or about 500 texts a month, on us), and two business accounts on one subscription to bring your vision and impact to life.
Enterprise

For agencies and high-growth businesses that need multiple sub-accounts, deeper support, and tailored infrastructure.

Custom

Built around your needs, never one-size-fits-all.

Book a Strategy Call
Designed for scale
  • Multiple sub-accounts for clients or internal operations
  • Preferred enterprise rates
  • Custom design & development options
  • Advanced automation & systems architecture
  • Dedicated strategy & implementation support

Your price never goes up.

Your rate and plan terms are locked in at the price you join at, for the life of your plan. We will never raise your pricing or change your terms; the only time it changes is if you choose to upgrade. Plainly: no refunds, and you can cancel anytime from inside your account.

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All-in-one value, explained

Pay only for what you use.

While other platforms charge in contact tiers, Firestarter Funnels bills email and text by what you actually send: about $1 per 1,000 emails and about 4¢ per text. Send as much or as little as your business needs, knowing exactly what you're paying for.

The first $20 every month is on us, which covers up to 20,000 emails or about 500 texts. For most members, that's a meaningful share of their monthly usage.

Optional premium services

Email$0.001 per email · $1 per 1,000
Text (per 160-character segment)$0.04
Business phone number$10–$15 / month
Phone registration (one-time)$25–$80
Email verification$0.0125 per new address
Premium workflow triggers$0.03 per execution
AI apps & tools$10.55 per 1M tokens (~750,000 words)

All services are optional and drawn from a wallet you control. You only pay for what you use. Run your email numbers →

How we compare

Three ways to run your business. One that runs itself.

We don't think other tools are bad. We think a personal brand deserves a system built for the way it actually sells, with people behind it.

Swipe to compare →

What you're weighingPiecing tools togetherTypical all-in-one softwareFirestarter Funnels
Monthly cost$200–$500+ across 5–10 subscriptions$150–$400+, tiers rise as your list grows$147/month, one price locked for life
Tools that talk to each otherOnly with connectors you maintainMostlyNatively, in one login
Templates built for personal brandsGeneric, per toolGenericPersonal brand site, lead magnet, webinar, book-a-call, checkout, and new drops monthly
A real team behind youTen help desksTicket queue or chatbot1:1 onboarding, live tech hours 5 days a week, 24/7 human chat
Email & text billingSeparate subscriptionsContact-count tiersPay only for what you send, plus a $20 monthly credit
Room to growAdd another toolUpgrade the tierUnlimited everything, two business accounts, unlimited team members
Done-for-you when you want itFind a freelancerFind an agencyThe Firestarter team builds brands, sites, and funnels on the same platform

Cost ranges for the other columns are typical published prices for a comparable set of tools and vary by provider.

What happens after you join

You're not handed a login and left alone.

01

You're in within a minute

Your account and both business hubs are created on the spot. Your welcome email has everything you need to log in and start exploring the templates.

02

Book your onboarding session

A live Zoom where we log in with you and walk you through the platform end to end, privately, 1:1.

03

Launch your first page, with help

Pick a template, drop in your words, and bring any question to live tech hours five days a week. Most members have their first funnel live within the first couple of weeks.

Want to see if it's right for you?

Book a free call with our team.

Want a personalized walkthrough of the platform, or help choosing the right plan? We'll explore how Firestarter Funnels can work for your business, whether you're launching your first funnel or ready to move everything into one place.

  • See the platform in action
  • Get strategic guidance on setup and features
  • Ask anything about your use case and goals
Book Your Free Call
Willa Kammerer
“The tech isn't the point. You are. Stay focused on what you do best, and let the system underneath finally support it.”
Willa Kammerer · Founder, Firestarter · 15+ years building brands
Pricing questions

Everything about the numbers.

What is Firestarter Funnels?

Firestarter Funnels is an all-in-one platform for personal brand businesses. It replaces the separate tools most coaches, consultants, and experts pay for: website builder, funnel builder, email and text marketing, CRM, booking calendars, courses and communities, payments, and automations. Everything lives in one login, and a real team supports you with 1:1 onboarding, live tech hours on Zoom five days a week, and 24/7 chat.

Who is Firestarter Funnels for?

Coaches, consultants, course creators, speakers, authors, and founders who sell their expertise online and want their website, funnels, email, booking, courses, and client experience working together in one place, without becoming their own tech department.

How much does Firestarter Funnels cost?

The Signature Plan is $147 per month or $1,470 per year, and includes unlimited everything, a private 1:1 onboarding session, a $20 monthly usage credit, unlimited team members, and two business accounts. The annual plan gets two months free plus a custom domain free for a year. Enterprise pricing is custom for agencies and multi-account businesses.

Are there any additional costs beyond the plan?

Your plan includes the platform, templates, support, and onboarding. Email and text messages are pay-as-you-go so you only pay for what you actually send: about $1 per 1,000 emails and about 4¢ per text segment. Your plan includes a $20 monthly credit toward that usage, which covers up to 20,000 emails or about 500 texts a month. Optional premium services like a business phone number are available if you want them.

Will my plan price ever change?

No. Your monthly rate and plan terms are locked in at the price you sign up for. We will never raise your pricing or change the terms of your subscription; you're grandfathered in for the life of your plan. The only time your pricing changes is if you choose to upgrade or modify your plan yourself.

What is the $20 monthly credit?

Every Signature Plan account receives a $20 credit each month, automatically applied toward pay-as-you-go email, texting, and premium features. For many members it covers a meaningful portion of their monthly usage. The credit does not roll over from month to month.

How do the two business accounts on the Signature Plan work?

Signature gives you two sub-accounts on one shared subscription. Your $147/month plan and your usage credit are shared across both, but each sub-account is its own self-contained business hub with separate contacts, email lists, automations, client billing, and brand setup. Use the second one for a second business, a side project, or a client.

I'm not technical. Will I actually be able to use this?

That's exactly who it's built for. This is tech, but supported tech. You get a private 1:1 onboarding session on Zoom, live tech support hours on Zoom with our expert team five days a week, 24/7 chat support, and a searchable help center. When you're stuck, you bring it to a real person who walks you through it.

I'm on another platform. Can I move over?

Yes. Most members come from a stack of separate tools or another all-in-one platform. Move to Firestarter is included with your plan: your onboarding session walks you through the platform, live tech hours five days a week walk you through each step of the move, and the migration guide gives you the order that keeps everything running. Or add White Glove Setup ($197, one-time) and the team connects your domain, email, calendar, payments, and social accounts and imports your contacts for you.

Can I cancel? Are there refunds?

You can cancel anytime from inside your account. There are no refunds, because you get immediate access to the platform, templates, trainings, and the team the moment you join. Monthly is the most flexible: cancel and you simply aren't billed again. Annual can be canceled too, but the year you've paid for isn't refunded.

How much do texting, email, and the AI tools cost?

Email is billed at $0.001 per email, or $1 for every 1,000 sent. Text messages are billed per 160-character segment at about 4¢. The built-in AI tools are optional and billed at $10.55 per 1,000,000 tokens (roughly 750,000 words: enough to draft hundreds of emails or dozens of long-form posts) from a wallet you control and top up whenever you like. Nothing runs without funds you've added, and you only ever pay for what you use.

Is Firestarter Funnels just software?

No. The platform is the foundation, and it comes with an in-house team across tech, brand, marketing, strategy, design, and development. Support is built in (1:1 onboarding, live tech hours five days a week, 24/7 human chat), and when you want something built for you, the same team designs and builds brands, websites, funnels, and paid ads on the platform you're already on. We never hand you a PDF of recommended vendors.

Is Firestarter Funnels built on HighLevel?

Yes. Firestarter Funnels runs on HighLevel's engine, the same enterprise-grade infrastructure behind many marketing platforms. Building that from scratch would take years; instead we put our energy into what sits on top of it: templates designed for personal brands, a private 1:1 onboarding session, live tech hours five days a week, 24/7 human support, and an in-house team that builds brands, websites, funnels, and paid ads on it. Same engine, a very different experience.

How is Firestarter Funnels different from other all-in-one platforms?

Three things. It's designed for personal brands, so the templates are built for the way coaches, consultants, and experts actually sell: personal brand sites, lead magnets, webinars, book-a-call pages, and checkouts. It comes with a real team: a private 1:1 onboarding session, live tech hours on Zoom five days a week, and 24/7 human support. And the pricing is simple: one plan price locked for life, with email and text billed only for what you send instead of tiers that jump as your list grows.

Get started today

Simplify, save, and scale with Firestarter Funnels.

All the tools you need to grow, in one simple plan, with a team that has your back. Action creates clarity. The next step is one click.

$147/mo or $1,470/yr with 2 months freePrice locked for lifeCancel anytime